Integrating with Yahoo ConnectID

With the eventual demise of third party cookies, ad sellers need a solution to bridge the identity gap while continuing to generate revenue. Yahoo ConnectID is a cookieless solution that enables publishers to increase the monetization of their supply while employing targeting that respects user privacy.

Yahoo ConnectID provides multiple mechanisms for users to manage their privacy choices. Users can manage their choices via Yahoo Privacy Dashboard, NAI's Audience Matched Opt Out page and global privacy frameworks such as CCPA and others that align with major global privacy acts. Publishers also have the option to Create an Easy Opt-in Opt-out Toggle as part of their ConnectID privacy policies to make it even easier for users to manage their privacy choices.

To simplify consent management and compliance with global privacy frameworks Yahoo recommends publishers integrate with Osano, an easy-to-use data privacy platform. Contact your Account Manager for a discount.

ConnectID Integration Methods

Each seller wanting to activate Yahoo ConnectID must have a unique ID. Contact your Account Manager to get your ID.

(Note: Use of ConnectID requires a new contract or addendum to a current contract.)

We support five integration methods, and the choice is yours. In some cases, multiple integration options apply, especially when integrating with both Yahoo SSP and Yahoo Preferred Network via Native.js.

Activating Next Gen

Once ConnectID integration is completed, Next-Gen Audiences via the Yahoo DSP is automatically activated on your supply within 48 hours. No action is required except to watch for an uplift in revenue from your non-addressable traffic, most visibly on Safari and Firefox.

For 3rd party demand via all other DSPs on Yahoo SSP, leverage Next-Gen Audiences to create age, gender and income deals for your non-addressable supply to help advertisers reach audiences they are missing out on. Work with an Account Manager for assistance with setting up a custom deal for your inventory or reach out to with any questions.