Integrating with Yahoo ConnectID

With the eventual demise of third party cookies, ad sellers need a solution to bridge the identity gap while continuing to generate revenue. Yahoo ConnectID is a cookieless solution that enables publishers to increase the monetization of their supply while employing targeting that respects user privacy.

The Yahoo ConnectID honors users' privacy choices and follows global privacy acts; users can manage their choices on the Yahoo Privacy Dashboard, NAI's Audience Matched Opt Out page and global privacy frameworks such as CCPA.

To simplify consent management and compliance with global privacy frameworks we recommend publishers integrate with Osano, a trusted leader in consent management. Our partnership with Osano offers publishers a 10% discount.

Integration Methods

Each seller wanting to activate Yahoo ConnectID (with or without NextGen) must have a pixel ID. Contact your Account Manager to get your ID.

(Note: Use of ConnectID requires a new contract or addendum to a current contract.

We support three integration methods, and the choice is yours. There are no particular advantages or disadvantages, although we feel Prebid is the easiest to integrate, followed by JavaScript.

Once ConnectID integration is completed, Next Gen is automatically activated on your supply within 48 hours. No action is required except to watch for an uplift in revenue from your non-addressable traffic, most visibly on Safari and Firefox in 2022.

Reach out to with any questions.