Glossary Video SSP Keys and Filters

KeysClosed keys organize your report data according to specific criteria and are business terms that typically have a fixed list of values. and Filters

A list of Keys that are available in the Video SSP system is below. A given organization (Buyer, Seller, Ad Network, etc.) can only access a subset of these. Most keys also function as Filters, which limits what is displayed in your report.



Ad Click URLClosed The click through URL defined for the Ad Creative.

Ad End DateClosed The end date defined for the Ad.

Ad Error CodeClosed The VAST 3.0 error code. See a complete list of VAST 3.0 error codes.

Ad Error DescriptionClosed The description of the Ad Error code.

Ad Format TypeClosed Selecting this key provides reporting by inventory format type(linear, non-linear, out-stream and in-banner.)

Ad GoalClosed The amount of the ad's goal.

Ad Goal TypeClosed The goal-type specified within the Ad. (Impressions, Total Spend, 100% Completed Views, Revenue, etc.)

Ad GroupClosed Displays data by Ad Group Name.

Ad Group End DateClosed The end date assigned to the Ad Group.

Ad Group GoalClosed The Ad Group goal amount.

Ad Group Goal TypeClosed The Ad Group goal type. (Impressions, Total Spend, 100% Completed Views, Gross Spend, etc.)

Ad Group IDClosed The Ad Group ID number.

Ad Group Pricing TypeClosed The pricing method specified for the Ad Group. Values: CPC, CPM, CPCV.

Ad Group Start DateClosed The start date assigned to the Ad Group.

Ad IDClosed The Ad ID number.

Ad InitiationClosed The ad initiation type. Values include AI/UI/Unknown.

Ad Player SizeClosed The ad player size used to display the creative.

Ad PolicyClosed The Ad Policy name. Note: Available only to publishers using the Ad Player, leveraging Ad Policies.

Ad Pricing TypeClosed The pricing method specified for the Ad when it was setup. Values: CPC, CPM, CPCV.

Ad PriorityClosed The priority assigned to the Ad, which pulls in the priority of all ads - 1-11, 11= optimized.

Ad Opportunity Filter ReasonClosed Filters reports at inventory source or Marketplace connection level, to find out the number of ad opportunities that are weeded out by the Ad server and why. For details, see Reasons to Filter Ad Opportunity.

Ad Sequence IDClosed The numeric position of the ad within an ad pod sequence. (This metric can be used to generate performance and delivery reports that drill down to the position of the ad within an ad pod.) If an ad was not rendered inside of an ad pod, the Ad Sequence value will be "0".

Ad Spot TypeClosed Pre-Roll or Mid-roll.

Ad Start DateClosed The start date defined for the Ad.

Ad Tag URLClosed The ad serving tag URL applied for the Creative. Applicable for 3rd party served Ads only.

Ad TypeClosed The type of Ad specified in the Video SSP system. There are several Ad types, including: Ad for O&O, which runs on a publisher's owned inventory, Ad for Partner and Ad for Network, which run on the inventory of a partner site or network inventory source, Ad for ATM runs on Marketplace inventory.

AdvertiserClosed The name of the Advertiser associated with a particular Campaign. To report on Campaign activity by Advertiser, you must assign an Advertiser to the Campaign.

Advertiser VerticalClosed The vertical assigned to the Advertiser (verticals reflect the Advertiser's industry).

Advertising ID StatusClosed Indicates the status for the supplied Advertising ID: ValidInvalidUnknownIn order to be considered valid, advertising ID must be well formed and be of the specified length for the Advertising ID type.

Advertising ID TypeClosed The advertising ID type passed for a mobile impression. Values can be: IDFA (Android)AID (Apple)WAID (Windows)OpenRTBNot Applicable.

App BundleClosed The mobile App Bundle ID (ex. Google Play: com.rovio.angrybirds / Apple App Store:

App Storeurl AvailableClosed Whether the ad opportunity contained an App Storeurl. Values are “Yes” and “No”.

Auction TypeClosed Differentiates data for First and Second auction. Trust but Verify Double Auction in reporting.  For details, see Trust but Verify Double Auction in reporting.


BrandClosed The Advertiser Brand selected for a particular Campaign.

Buyer Deal IDClosed The Deal ID identifier used for a Deal.

Buyer Deal NameClosed The buyer's deal name.

Buyer OrganizationClosed The buyer organization's name. This is the org that acts as a buyer in either a public or private marketplace run on the Video SSP platform.


CampaignClosed The Campaign name.

Campaign GoalClosed The campaign goal amount defined in Campaign settings.

Campaign Goal TypeClosed The campaign goal type defined in campaign settings.  Values include Impression, Spend, Completion_100, Gross Revenue, Revenue. If no campaign goal was applied, appears as Not Applicable.

Campaign IDClosed The Campaign ID number.

Campaign IO NumberClosed The campaign IO number.

Conversion EventClosed Conversion Event name. Selecting this key will display conversions metrics data grouped by Conversion Event.

Creative AdvertiserClosed Returns analytics that provide insights into how Advertiser/Brand/Category are performing/bidding on your inventory. Example: You can run a report level on the Advertiser names that were assigned to all creative IDs sent by RTB buyers.

Creative CategoryClosed Returns analytics that provide insights into how Advertiser/Brand/Category are performing/bidding on your inventory.

Creative IDClosed The Creative ID number.

Creative DurationClosed The duration of the video ad defined for the Creative.


DateClosed Select Date to display data broken down by individual dates within your date range.

Day of WeekClosed Select day of week to display data broken down by the day of the week (Monday, Tuesday, etc.) within your date range.

DaypartClosed Part of day when ad runs, for example 6AM-12PM, 12PM-5PM.

Device TypeClosed The type of device displaying the ad.

Digital Ad Closed Displays data organized by Digital Ad Name.

Double Auction ReasonClosed Tracks down, why your ad was double requested.  See also, Reasons to Filter Ad Opportunity.


External Creative IDClosed The external creative ID, received as part of the bid response.


First Party IDClosed The ID of the First Party.


Geo: CountryClosed The country where the event occurred.

Geo: Region/DMAClosed The region where the event occurred.

Geo: State/ProvinceClosed The state or province where the event occurred.


HourClosed The hour when the event occurred. Timezone is PST unless a different report, campaign, or organization time zone is set. "0" is midnight (12 AM) to 12:59 AM, "23" is 11 PM to 11:59 PM. Note: A combination of Hour and Recent Hour keys to get a continuous time series of hourly data, is currently NOT supported.


Inventory SourceClosed The Network Inventory Source name.



KeysClosed keys organize your report data according to specific criteria and are business terms that typically have a fixed list of values.


Market PlacementClosed The name of the market placement, which is unique to each publisher.

MarketplaceClosed The Marketplace where the event occurred. This can be the marketplace, a 3rd party exchange, or a private marketplace. Displays data by Marketplace name.

Marketplace IDClosed The ID of the Marketplace.

Marketplace Reporting TypeClosed The Marketplace type. Values include Private Marketplace, Video SSP Marketplace, and External Exchange.

Marketplace TypeClosed The Marketplace SSP. Values include the Video SSP Marketplace, ADX, BRX, SPOTX, LIVERAIL, etc.

MediaClosed The site where the event occurred. Lists the domain (, not the full URL (

Media IDClosed The exchange site ID number assigned to the domain.

Media DetectedClosed The site Video SSP detected using our Automatic Site Verification technology.

Media Detection MethodClosed The method used to detect the site. Values are "Seller reported" and/or " detected."

Media: Seller ReportedClosed The site the seller reported to Video SSP as the Page URL.

Media: Targeting MethodClosed This is the method Video SSP utilized when targeting the ad, i.e., when Video SSP matched the ad request with an appropriate ad.

Media LanguageClosed Reports all language(s) attached to a media.

Media TopicClosed Reports all IAB topics attached to a media in the decreasing order of relevance.

Media TypeClosed Reports on the type of media in the inventory source/marketplace connection. Values include Site, App, etc.

MetricsClosed Numerical measurements of data.

Month Closed The month when the event occurred. Select month to see data broken down by month (January, February, etc.) within your date range.



Operating System (OS)Closed Values which map to "targetable" operating systems, including: Windows 8Windows 7Windows VistaWindows XPMac OS XIOSLinuxAndroidOther Operating Systems.

OrganizationClosed The name of the organization. For example, if your organization is called 'Spade & Archer' this column will display 'Spade & Archer'.


Placement TypeClosed Every impression is assigned a placement type. This is a description of the type of placement where ad serving events occurred.

Player TypeClosed Reports by player type: ADAPTVO2VPAID FlashVPAID JSNote: Unknown - Refers to VAST only or VPAID Lite cases.

Priority TypeClosed Priority Type is used by Ad for Network to indicate whether the ad will be served to direct inventories with competition from ads from Marketplace (ATM) or not. When an opportunity from direct inventory comes in, if there is a match from Ad for Networks with Priority Type = Committed, then we'll serve the winning ad directly. Otherwise, if all the eligible Ad for Networks have Priority Type = Optimized, then we'll get a bid from ATM, and then decides which one is the winning bid.

Provider NameClosed Displays performance data by audience data segment provider regardless of whether the data provider was included in your Ad's targeting selection. For example, your Ad did not target any BlueKai segments; however the user you reached belonged to one or more BlueKai segments cookie population, so the impression performance can be presented as corresponding to BlueKai when using the Provider Name key.



Recent HourClosed All clients using reporting can run all keys/metrics on real time data by using the key called Recent Hour. While the key called Hour only provides data up to 2 hours ago (2 hour lag), the new key provides most recent data within the past 1-2 hours (with only a 5 min lag). Properties and limitations Recent Hour key shows the real time traffic for the actual day, the report date range in the filters must be set to Today.Recent Hour displays data based on Report time zone settings, which defaults to the org's currency, but can be changed by the user.A combination of Hour and Recent Hour keys to get a continuous time series of hourly data, is currently NOT supported.The time span of data shown in Recent Hour can fluctuate between showing almost 1 hour of data and almost 2 hours of data, depending on when throughout the hour the user runs the report. Due to server settings, data will always have a 5 min lag.Example:If you run the report just before the end of the hour (9:59), you will have almost 2 recent hours of data showing.If you run the report just after the new hour starts (10:01), you will only have data for the full prior hour and some data for the duration of the current hour (on 5 min lag).The following table demonstrates this a bit more clearly:User Runs Reportin Console @Report Hour Shown on ReportData included in report for9:59 AM88-9am99-9:54am10:00 AM88-9am99-9:55am10:01 AM99-9:56am10:05 AM99-10am10:06 AM99-10am1010-10:01am10:20 AM99-10am1010-10:15am.